Marketing Agency Category - Video Marketing Blog - Wideo Crea videos animados para tus campañas de marketing Tue, 01 Oct 2024 11:24:26 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.1 7 AI Tools Every Marketing Professional Needs to Save Time https://wideo.co/blog/7-ai-tools-every-marketing-professional-needs-to-save-time/ Mon, 30 Sep 2024 12:29:08 +0000 https://wideo.co/?p=37125 La entrada 7 AI Tools Every Marketing Professional Needs to Save Time se publicó primero en Wideo.

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In today’s fast-paced digital landscape, marketing professionals are always looking for ways to streamline tasks, enhance efficiency, and maximize results. Artificial Intelligence (AI) is transforming digital marketing, offering powerful AI tools that automate processes, create high-quality content, and save valuable time.

In this blog, we’ll dive into seven essential AI tools for marketing professionals, to help you stay ahead in the competitive world of digital marketing.

 

Stockimg.ai: AI-Powered Image Creation for Marketers

Visual content is a key part of every marketing strategy, and Stockimg.ai is a must-have AI tool for creating stunning, on-brand images in seconds. This platform uses artificial intelligence to generate high-quality visuals tailored to your specific needs. Whether you’re looking for social media graphics, banners, or marketing collateral, Stockimg.ai helps you produce eye-catching visuals effortlessly.

For marketing professionals looking to save time and reduce costs, Stockimg.ai streamlines the entire design process, making it an essential digital marketing tool.

 

2. Jasper.ai: Automate Copywriting for Marketing

Creating engaging content can be time-consuming, but Jasper.ai simplifies the process with its AI-powered copywriting capabilities. From blog posts and social media content to ad copy, this AI tool can generate high-quality writing tailored to your audience in just minutes.

By automating the writing process, Jasper allows marketing professionals to scale their content creation without sacrificing quality. It’s a powerful way to supercharge your digital marketing efforts and keep your brand voice consistent.

 

3. ChatGPT: Revolutionizing Customer Engagement in Marketing

ChatGPT is one of the most versatile AI tools for digital marketing teams. It can assist with content creation, generate marketing ideas, and even act as an AI-powered chatbot for customer support. Marketing professionals are using ChatGPT to brainstorm new campaigns, answer customer queries, and automate workflows—saving time and boosting efficiency.

With its ability to understand and generate human-like text, ChatGPT is perfect for enhancing customer engagement and streamlining day-to-day marketing tasks.

 

4. CreatorKit: Scale Social Media Content Creation

Creating engaging social media content can be time-consuming, especially when it comes to scaling production. CreatorKit is a robust AI tool that helps marketing teams create customized and branded content at scale. With easy-to-use templates and AI-assisted editing, CreatorKit empowers marketers to produce high-quality social media videos and posts quickly.

For marketing professionals focused on expanding their social media presence, CreatorKit offers a streamlined solution to keep up with demand and trends.

 

5. Eleven Labs: AI-Generated Voiceovers for Marketing Content

Need a voiceover for your video or podcast? Eleven Labs is an AI tool that generates natural-sounding voiceovers for your marketing content. Whether you’re producing ads, explainer videos, or audio-based content, Eleven Labs helps you add professional-grade voiceovers at a fraction of the cost of hiring a voice actor.

This AI-powered tool is a great way for marketing professionals to enhance video and audio content without spending hours on production.

 

6. Wideo’s Video Automation: Transform Your Video Marketing

For marketing professionals looking to scale video production, Wideo’s Video Automation is the ultimate solution. This AI tool automates the creation of personalized, high-quality videos for social media, ad campaigns, and client presentations. With Wideo, you can produce hundreds of unique, tailored videos in minutes, personalizing content without sacrificing quality.

Whether you’re targeting different market segments, running social campaigns, or creating video presentations for clients, Wideo is an indispensable tool for driving engagement and boosting ROI. It simplifies video production, making it easier than ever for digital marketing teams to scale efforts while maintaining a high level of customization.

Learn more about Video Automation.

 

7. Notion: AI-Powered Project Management for Marketing Teams

Notion is more than just a project management tool; it integrates AI features to help marketing teams stay organized and efficient. Whether you need to track campaigns, collaborate with team members, or automate repetitive tasks, Notion’s AI-powered capabilities keep everything running smoothly.

By automating workflow management, Notion helps marketing professionals save time on administrative tasks, so they can focus on strategy and creativity.

 

How AI in Marketing Saves Time

AI tools offer more than just automation—they help streamline processes that would otherwise take hours, if not days, to complete. From content generation to campaign management, AI is allowing marketers to work smarter, not harder.

Marketers leveraging AI can:

  • Produce high-quality content faster
  • Analyze vast amounts of data in seconds
  • Automate personalized outreach
  • Scale campaigns with minimal resources

Wrap-Up: AI and the Future of Marketing

As AI continues to evolve, the future of marketing lies in embracing tools that not only boost productivity but also deliver results more efficiently. Tools like Wideo’s Video Automation, ChatGPT, and Jasper AI enable marketing teams to reach larger audiences, create personalized content at scale, and optimize strategies based on data-driven insights.

By incorporating these tools into your marketing stack, you’ll not only save time but also position yourself as a leader in the rapidly changing digital marketing landscape.

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Maximizing Your Car Dealership’s Success: How to Leverage Video Marketing in 2024 https://wideo.co/blog/maximizing-your-car-dealerships-success/ Fri, 13 Sep 2024 14:51:46 +0000 https://wideo.co/?p=37013 La entrada Maximizing Your Car Dealership’s Success: How to Leverage Video Marketing in 2024 se publicó primero en Wideo.

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The automotive industry is constantly evolving, and so are the marketing strategies that drive sales and brand recognition. As we move into the digital era, car dealerships must adapt to changing consumer behaviors and preferences. One of the most powerful tools in your marketing arsenal today is video. This article explores current trends in automotive marketing and provides actionable insights on how to effectively integrate video content into your dealership’s strategy to stay ahead of the competition.

The Changing Landscape of Automotive Marketing

In the past, traditional advertising methods such as TV commercials, radio ads, and print were the primary ways car dealerships reached their audience. However, the rise of digital platforms has transformed how consumers shop for vehicles. According to recent studies, over 70% of car buyers begin their journey online, researching models, prices, and reviews before setting foot in a dealership.

Key Trends in Automotive Marketing:

  1. Digital-First Approach: Consumers now expect a seamless digital experience, from exploring vehicle options to booking test drives online.
  2. Personalization: Personalized content, including targeted video ads, is proving to be more effective in capturing attention and driving engagement.
  3. Mobile Optimization: With mobile devices being the primary tool for online research, ensuring that your content is mobile-friendly is crucial.

 

Why Video Marketing is Essential for Car Dealerships

Video marketing has become a cornerstone of effective digital strategies. Not only does it engage viewers, but it also communicates complex information quickly and memorably. Here’s why video marketing should be a key component of your dealership’s strategy:

  • Enhanced Engagement: Videos are more likely to be watched and shared compared to other content types, increasing your reach and visibility.
  • Improved Customer Trust: Videos allow potential buyers to see vehicles in action, hear testimonials, and get a real sense of what it’s like to own the car, which builds trust and credibility.
  • Better SEO Performance: Including videos on your website can improve your search engine rankings, making it easier for customers to find you.

How Car Dealerships Can Use Video to Drive Sales

Incorporating video into your marketing strategy doesn’t have to be complicated. Here are some effective ways car dealerships are using video today:

1. Detailed Vehicle Explorations

Provide potential buyers with an in-depth look at your vehicles right from the comfort of their homes. This approach allows customers to closely examine the specifics of a vehicle, like interior finishes, tech features, or engine details, making it easier for them to make informed decisions without needing to step into the dealership.

2. Customer Testimonials and Success Stories

Showcase satisfied customers with testimonial videos. These videos not only highlight your vehicles but also your excellent customer service, making your dealership more relatable and trustworthy.

3. Live Streams and Q&A Sessions

Engage with your audience through live video sessions where you can introduce new models, answer questions, and provide real-time interaction with potential buyers.

4. How-To and Educational Videos

Create content that educates your audience on vehicle maintenance, car-buying tips, or the latest automotive technologies. This positions your dealership as a valuable resource, not just a seller.

The Future of Video Automation in Automotive Marketing

In an industry where speed and efficiency are crucial, manual video production can quickly become a bottleneck, especially when new models, promotions, and updates are constantly rolling out. This is where video automation becomes a game-changer. By leveraging a database, like your current product listings, you can automatically generate personalized videos for each product without the hassle of manual video creation. This approach not only saves time but also ensures that your video content is always relevant and aligned with your inventory, allowing you to quickly adapt to changes and keep your audience engaged with the most current information. Automating your video production means you can spend less time editing and more time focusing on what matters—driving sales and enhancing your customer’s experience.

Video Automation

Maximize Your Marketing Impact with Video Automation

The automotive landscape is rapidly evolving, and staying competitive means embracing innovative solutions that streamline your operations and amplify your reach. Video automation empowers your dealership to effortlessly keep up with inventory changes, promotions, and customer expectations by producing high-quality, personalized videos at scale. This not only enhances your marketing efficiency but also elevates the customer experience, making it easier for buyers to connect with your offerings and make informed decisions.

Ready to transform your dealership’s marketing strategy? Explore Wideo’s Video Automation Solutions Today

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Savvy Tips to Create Engaging Marketing Content https://wideo.co/blog/tips-to-create-engaging-marketing-content/ Wed, 05 Dec 2018 17:33:54 +0000 https://wideo.co/?p=19016 La entrada Savvy Tips to Create Engaging Marketing Content se publicó primero en Wideo.

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A well-functioning social media presence can work wonders for your business. You have already created accounts and profiles to promote your activity on Facebook, Linkedin, Twitter, Pinterest… and despite this, your sales are always at the same point.

 

Why?

The e-commerce development company or Magento e-commerce agency must provide a clear answer to this question which, according to some analysis from it, may be found in the level of commitment of your target customers.

All the efforts you make to be present on social networks are ineffective if they do not generate any commitment. The source of your difficulties may be a lack of strategy or a lack of engaging content.

 

How to create engaging marketing content?

If writing content on social networks can increase its visibility and position itself as an expert, it is important to make readers want to read and therefore to go on your site thereafter.

What you post on social networks must follow a specific editorial line. Publishing and sharing content is good, but relevant content is better because it increases engagement.

So here are some good tips for creating engaging content on social networks.

 

1. Create content that focuses on the interests of your ideal client.

Defining that content is good or bad is difficult, because it is very much related to your perception of it.

What is considered good and relevant for some will not necessarily be for others! Voting content will be considered relevant if it responds to a nagging request or a need for information.

If you find and create content in accordance with this request, the engagement will surely follow.

Unfortunately, you are not alone on the internet! Therefore having relevant content is not enough, because there are thousands of resources on the internet that can meet the expectations of your ideal client.

 

2. A new challenge is then outlined, how to attract the attention of your target?

One of the ways you have is to pay attention to your title. It must be neat and engaging, it must clearly describe the information that the user will find in your content.

 

3. Authenticity of contents

Sometimes it’s important to share a little more personal content than usual, original content. It is necessary to show the human side of your company, its dynamism, because it will create affinity with the Internet users who will feel concerned.

Be light and opt for a humorous tone, which will attract attention and make you laugh.

In addition, do not neglect the visual of your page; it is a major asset essential for a modern and engaging content.

 

4. Create diverse content

In order not to tire your subscribers, it is very important to vary the contents. So you have to be able to use text, photos, videos, and even gifs.

Today’s user is looking for something new, so if he feels bored by your publications, he will unsubscribe.

It’s no secret that video is a very powerful tool that will allow you to increase your community’s engagement on social networks. To take full advantage of this tool, use a catchy title, a tempting description.

The more your content will generate commitment, the more it will be visible on news feeds of your fans and followers and more it could become viral.

 

5. Create graphical elements that invite interactivity

If you want your audience to interact with you on social networks, make it easy for them! Integrate graphic and interactive elements into your content.

To do this, you can rely on the tools offered by social networks. For example, with your Facebook page, you can customize the tabs, add visuals or use the applications that are available to you. These tools and applications will help you create more visible and engaging pages for your audience who will be more able to interact with you.

These custom pages can be designed to include a wide variety of features that your target will find, no doubt, interesting.

Once you’ve caught your target’s attention with your content, the second step is to hold your readers, grab their attention long enough for them to read through your prose!

To achieve this, you need an extra boost, a seductive element that will take you to the next stage.

 

6. Put a personal touch in your content

A good way to boost the engagement on your social networks is to share a little of yourself, to show behind the scenes of your activity or to lift (a little) the veil on your private life.

In general, people who follow you appreciate this type of more personal sharing that generates more engagement.

This strategy is obviously applicable to all social networks, but let’s takes the example of Twitter this time.

Sometimes solo entrepreneurs only put their business name, and their business name on Twitter does not know their name or their first name. This is a shame because sharing your identity is one way to make your account more “human”.

If your Twitter is a collaborative account, you can name the contributors in the bio space.

Participate in conversations, show yourself grateful when people share your content. A simple “thank you” will be appreciated; a response to a message will probably increase the engagement of your audience.

Spice up your tweets with a hint of humor.

 

7. Create content with your fans

What better way to generate commitment than to involve real people, to make real sharing experiences!

Your best ambassadors are your fans, your customers! Create photo albums, videos highlighting your customers.

Videos in which they use your products, photos on which they have seen them attending your conferences … (Of course, it is advisable to always ask them their authorization).

 

8. Regular publications

It is important to have a page regularly fed in addition to its diversity, which is why the first essential step before writing content is to create a precise editorial planning.

And it is important to stick to it, because Internet users do not like the pages in disorder all the more as they appreciate the “appointments” daily or weekly.

 

9. Create gifts, set up contests

To make your content more attractive, you can offer contests, promotions, gifts that will interest your ideal customer enough to join you.

get referrals with special deals during black friday

10. Quality rather than quantity

While the amount of posts published is important, but the quality is even better.

The goal is to create an appointment for users. The fewer posts there are, the more it will make people want to watch them because it’s well known, “Too much information, kill information”.

It’s better to have a small audience that is interested and share your content, rather than an impressive number of subscribers disappointed with your posts. So be simple and authentic, and post QUALITY content!

 

11. Participatory content

Involve your users in your publications to create proximity with them because if they do not feel engaged then they will have no interest in following you.

So you will show that you have a close relationship with your subscribers and they will all the more interest to continue to follow you. So ask questions, respond to comments… Do everything you can to make your community feel connected to you.

 

Conclusion

We can say that being present on social networks is not enough to improve your visibility if there is no commitment.

Without interaction with your target audience, without commitment on your part, your efforts will be useless.

By taking the decision to register on social networks, put in place a strategy that will allow you to generate maximum commitment!

Junaid Ali Qureshi

An e-commerce entrepreneur with a passion for tech and marketing. Some of his current ventures include Elabelz.com, Progos Tech, Titan Tech, and Smart Marketing.

For more tips and templates: Make corporate videos or have a look to our latest template for Churches

 

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How to use YouTube video ads to drive conversions https://wideo.co/blog/how-to-use-youtube-video-ads-to-drive-conversions/ Mon, 17 Sep 2018 15:10:06 +0000 https://wideo.co/?p=18709 It’s easier than ever to promote your products and services with video ads, a tactic that’s traditionally been reserved for branding rather than direct response. However, YouTube is changing this paradigm by introducing new ad formats and video features aimed at generating leads, sign-ups, and sales.   A Bit About YouTube YouTube has over one […]

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It’s easier than ever to promote your products and services with video ads, a tactic that’s traditionally been reserved for branding rather than direct response.

However, YouTube is changing this paradigm by introducing new ad formats and video features aimed at generating leads, sign-ups, and sales.

 

A Bit About YouTube

YouTube has over one billion users who log in each month, representing over a third of the Internet. While this number may sound daunting, YouTube gives advertisers the ability to refine targeting by location, demographic and interest. The best part? Advertisers only pay when their ads are viewed.

There are a variety of different ad formats available on YouTube which can be mixed and matched depending on your digital advertising goals. Here’s a brief overview of the ad formats available.

 

1. TrueView in-stream ads

In-stream ads play before, after or during other videos. These ads are skippable after 5 seconds of viewing.

The ads can appear on YouTube or on Google’s Display Network. Advertisers pay on a cost per view basis if a viewer watches 30 seconds or more of the ad.

youtube trueview

Image Source: Google

 

2. TrueView Discovery ads

Discovery ads appear next to related videos on YouTube, in YouTube search results or on YouTube’s homepage. These ads use a thumbnail image with accompanying text.

The call-to-action for these ads is always an invitation to watch your video. If a user clicks on the ad, they can go to the video’s watch page or your company’s channel page.

trueview-discovery-ads

Image Source: Google

3. Bumper and Outstream ads

While bumper and outstream ads are not applicable to conversion-oriented campaigns, we wanted to mention them as they are part of YouTube’s suite of ad formats.

 

A. Bumper ads are very short ads – Up to six seconds or less – that are shown before, during or after another video. They cannot be skipped. Bumper ads can appear on YouTube, mobile apps, partner sites and Google’s Display Network and are charged on a CPM (cost per thousand) basis.  

YOUTUBEAD

Example of a 6-second bumper ad — Source: YouTube

 

B. Outstream ads are mobile-only ads that can appear on partner sites and apps on Google’s Display Network. The ads begin without sound, but users can tap the ad to turn the sound on.

Views are counted when someone watches an outstream ad for more than 2 seconds.

 

Using YouTube for Direct Response

There are several ways that advertisers can leverage YouTube video advertising for sales and lead generation. The most direct way to do this is by taking advantage of Google’s TrueView for Action video ad format which Google introduced in September 2016.

TrueView for Action enables advertisers to display call-to-action banners while video ads play. The banner is located at the bottom of the video and can be displayed throughout the entire video and at the end.

These call-to-action buttons can link to a company’s website or directly to a product page.  

 

Here is an example (Note the “Shop Now” button at the bottom of the ad):

mobilead

Image Source: Google Ads Blog

Google is planning to take their TrueView for Action ads a step further by adding functionality that lets advertisers capture email addresses or phone numbers directly from the video ad via an embedded form, a feature that will hopefully be available later this year.

 

Adding interactive elements to TrueView Video Ads

You can create more engaging, conversion-oriented ads by adding interactive elements to all your TrueView Video Ads.

Here’s how:

1. Use cards — Advertisers can add up to five interactive cards to their TrueView videos. Card subtypes include Channel, Donation, Link, Poll, and Video or Playlist cards. Cards add functionality to your video by providing links or features that viewers can engage with (e.g., a donation card enables viewers to make donations directly to a U.S. nonprofit).

 

2. Shopping cards –  TrueView for Shopping campaigns enable advertisers to use shopping cards which link directly to products featured in a video.

This function can only be used with TrueView in-stream video ads. With TrueView for Shopping, product information is pulled from your linked Merchant Center Account. Up to six shopping cards can appear in your video ad.

 

3. YouTube End Screens — YouTube provides creators and advertisers with the option of leveraging two different types of “end screens” which can feature a prominent call-to-action for videos of 25 seconds or longer.

Custom end screens encourage users to take action and can be accessed via the Creator Studio in YouTube, so you don’t need to be a YouTube advertiser to benefit from using end screens, but your YouTube channel needs to be part of the YouTube Partner Program to access this feature.

 

Best Practices For Driving Engagement

There are a few principles to keep in mind when creating video ads with the goal of driving a measurable action from viewers.

1. Motivate users to take action. This can be as simple as adding a “Shop Now” button to your TrueView ad or baking an incentive into the video itself by promoting a time-sensitive offer, sale or perk.

 

2. Know your audience. Make sure you use YouTube’s sophisticated targeting capabilities to narrow down your ad’s reach only to those audiences you know will be most receptive to it.

To this end, YouTube enables advertisers to target affinity audiences and custom intent audiences. The former reaches people who have expressed an interest in similar products and services as those that you offer. The latter reaches people who have recently searched for keywords deemed relevant to your product or service.

 

3. Design ads for maximum impact. Since in-stream videos cannot be skipped for the first 5 seconds, make sure these 5 seconds make a strong impact.

Also, make sure that your important visuals are focused on the top three-fourths of the ad if you plan to use a TrueView for action ad with a call-to-action banner on the bottom of the ad. YouTube also recommends using quick cuts and bursts of action to keep user attention focused on your ad.

 

Conclusion

It’s clear that video has a role to play at every stage of your customer’s journey. Google reports that conversions generated by YouTube are up 150% year over year.

Google’s new TrueView for Action format can drive a variety of conversions including booking a trip, signing up for a membership, and purchasing a product. By taking advantage of YouTube’s many ad formats and features, you can create a video campaign that successfully drives conversions.

AI may, in fact, be evolving at a rapid pace, but that means it’s leaving more opportunities for researchers and marketers than ever before.

These opportunities invariably come in the form of more efficient data gathering and more intuitive customer interaction. Those who focus on those areas will find they have no problem adapting to the “robot uprising.”

 

Ryan Gould

Vice President of Strategy and Marketing Services

Elevation Marketing

An expert search, social and content marketer, Ryan leads Elevation Marketing’s digital strategy department, helping brands achieve their business goals, such as improving sales and market share, by developing integrated marketing strategies distinguished by research, storytelling, engagement, nd conversion. With a proven track record of energizing brands, engaging audiences and managing multi-disciplinemarketing teams, Ryan is a respected expert in achieving consistent results through creative design, thought-provoking narratives and innovative problem solving.

LinkedIn: gould
Twitter: @ryanscottgould

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How One Digital Agency Reduced Their Marketing Video Production Costs https://wideo.co/blog/how-one-digital-agency-reduced-their-marketing-video-production-costs/ https://wideo.co/blog/how-one-digital-agency-reduced-their-marketing-video-production-costs/#comments Tue, 27 Sep 2016 00:00:00 +0000 https://wideo.co/blog/?p=9313 When Barcelona-based digital agency Serant Consulting began producing online video for their clients, they looked for easy-to-use marketing tools that would allow them to create unique video experiences. Wideo helped them simplify and enhance their content production.

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“We saved 95% on marketing video production costs and increased our productivity by 80%.”

Sergio-Hinojar
Sergio Antón Hinojar  CEO at Serant Consulting

 

Having the perfect content creation tools is essential to video marketing success. What makes a video tool ideal? It should help bring your ideas to life, produce high-quality results, and streamline your production process.

When Barcelona-based digital agency Serant Consulting began producing online video for their clients, they looked for easy-to-use marketing tools that would allow them to create unique video experiences. Wideo helped them simplify and enhance their content production.

The Challenge

Serant Consulting is a digital agency specializing in video marketing, social media marketing, web development, mobile app development, among other online services.

With the software they were using, producing videos was not only a costly process, but also lengthy.

The Solution

Wideo’s video editing platform has helped Serant Consulting convey their ideas and showcase their clients’ brands in fresh ways. They found that video animation was a great fit for short and long content because it held people’s attention and made concepts easy to understand. Wideo’s many design tools also allowed Serant Consulting to customize and create a complete vision for their video communication.

“What most called my attention to Wideo is how quickly and easily you can use it to streamline communication. Wideo is a great marketing video tool that allows me to convey concepts and ideas to customers,” says Sergio Antón Hinojar, CEO at Serant Consulting.

The Results

Serant Consulting noticed the positive impact that Wideo made on their video marketing production right away. With Wideo, they were able to create client videos in less time. Serant Consulting has also increased engagement and audience reach with the types of video communication they are creating.

“By using Wideo to edit our videos, I saved 95% of costs and 80% of time. With some of the videos that we made using Wideo, we’ve been able to reach many more people that are interested in our project. Wideo is a tool that I’ll recommend over and over to companies and freelancers because everyone should use Wideo,” says Sergio.

 

Time-Saving Tips:

Having solid go-to editing tricks is the secret to producing quality video content. Here are some of ours.

1. Storyboard your idea. This is crucial for piecing together the moments in a video communication in a way that creates maximum impact.

2. Visit our template gallery. We’re always uploading new styles!

3. Repeat animations for smart video editing. Consistent visual elements help strengthen brand identity.

Check out our Wideo Learn page for more time-saving tips and tricks that you can use on your next video.

 

Want to get inspired by other ways businesses use Wideo?

SEE MORE CUSTOMER STORIES




 

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The Beginner’s Guide To Creating Shoppable Videos https://wideo.co/blog/the-beginners-guide-to-creating-shoppable-videos/ https://wideo.co/blog/the-beginners-guide-to-creating-shoppable-videos/#respond Mon, 21 Mar 2016 00:00:00 +0000 https://wideo.co/blog/?p=6805 The consumer of today has little tolerance for video advertisements, instead they have an ever-growing desire to digest quality video content. So how do marketers marry the two? The answer is shoppable video.

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The consumer of today has little tolerance for video advertisements, instead they have an ever-growing desire to digest quality video content. So how do marketers marry the two? The answer is shoppable video.

U.S adults consume 5.5 hours of online video daily. By making videos shoppable, marketers can take advantage of these hours spent watching videos without disrupting the content by inserting shoppable ads. With shoppable video, the products featured in the clip get more emphasis; whether your company video is an overview of your products/services, a catalog of your inventory, a tutorial video, etc. You can make your clip more useful to audiences by making it shoppable.

Check out these excellent examples to get better acquainted with the medium.

Welcome to Portland: We Make Stuff

Early adopters of shoppable video have seen a large jump in their view count. According to YouTube’s Director of Product Management for Ads, Diya Jolly, the number of views for product-related videos has increased by 40% over the past year since they introduced their True View Cards. Meanwhile, television channel site BravoTV.com has grown its digital audience by 91%, and it’s in large part thanks to the introduction of shoppable content on their site. Since it’s quite clear that shoppable video has great potential for helping sell products and services, why then have marketers not fully adopted this medium?

If we had to venture a guess, it would simply be due to a fear of the unknown. As you can note, from the examples above, there are many ways to approach shoppable video, and they may seem technologically advanced, but it’s easier than you might think. Marketing teams may imagine the need to hire an expensive video production team all for one piece of shoppable video content. In actuality, shoppable video can be created in-house and quite easily with trackable analytics. Here’s a walkthrough on some simple approaches to creating quality shoppable content.

Creating Shoppable, Interactive Videos with Wideo

Wideo can streamline the video creation process for an affordable amount. Not to mention, analytics accompany any Wideo to monitor video views, clicked links, the length of video watched, etc. so you can measure its success.

To make a Wideo shoppable is simple. You have the option to insert call-to-action buttons, sign-up forms, or spaces for email registry. Just connect a URL to the interactive options presented in the sidebar and manipulate the copy and color until you’re satisfied.  That’s it; you’ve successfully created a simple, professional shoppable video in mere minutes. The interactive video, on Wideo’s platform, is accompanied by detailed analytics, as your video begins to receive views, which will help you ultimately track a quantifiable return.

Re-use this template

Making Your video Shoppable with YouTube

If you want to make a shoppable Wideo for YouTube, there are two great options for you to choose from.

During your clip’s export, Wideo has a straight to YouTube option, which saves you the hassle of downloading the mp4 clip and uploading it yourself. On export from the Wideo platform, the interactive buttons you’ve made will cease to be clickable. Once the video is uploaded to YouTube, however, you can re-instate your buttons’ interactivity through YouTube’s annotations. Annotations allow you to pick a place on your video and hyperlink it to a URL. Line up the annotations with the buttons you made in Wideo, and you’ll have an interactive, shoppable Wideo once again.

For those who would prefer to hide their shoppable attachments more stealthily within the video, rather than display them as part of the storyline, you have another option. A cards-based annotation system, launched in March, is now offered to all advertisers on YouTube via Google Adwords. For this, your video can become shoppable without the stylistic help of the Wideo-made buttons. The cards-based annotation system provides a menu in the YouTube video player which showcases an array of interactive cards that viewers can click on. The menu is hidden from view except for an icon in the upper-right corner of the video player. Viewers can choose to view the menu alongside the video or have it disappear by clicking on the icon.

Here’s an example:

via GIPHY

Using Interactive Video on Your Website

Of course, there is much more to shoppable video than the video itself. Your shoppable video can inspire a whole new approach to how you present your offerings on your site and platforms. Burberry’s elegant display of their latest menswear collection is a great example. You’ll notice while watching the clip of the runway show that as each look appears, the still image directly below the clip changes to present that same look with purchase details.

This video marketing strategy shows great creativity while keeping with the brand’s aesthetic. Most importantly, this strategy has streamlined the Burberry experience for prospective buyers. A fully formed video marketing campaign like this one that properly incorporates a shoppable video will only increase your chances of sales success.

Conclusion

Thanks to shoppable video you can direct a viewer’s focus towards certain products or services more than ever before. By creating quality content, you’ll engage the viewer. By making it shoppable, you’ll market to them without being overly promotional.

Creating these videos in-house allows your brand to integrate the tool fully into your company’s standard digital marketing strategy which will enable you to track a quantifiable return. So whether you’re interested in shoppable video as a means of engagement, or as a sales driver, the format is the perfect blend for audiences today that are turning away from traditional ads.

Create your Shoppable Viideo

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How to Increase Traffic on Your YouTube Channel https://wideo.co/blog/the-good-traffic-ways-to-increase-your-youtube-channel-visits/ https://wideo.co/blog/the-good-traffic-ways-to-increase-your-youtube-channel-visits/#comments Mon, 18 Jul 2016 16:22:27 +0000 https://wideo.co/blog/?p=1418 YouTube is an incredible social media tool. Besides the 100 hours of video uploaded per minute to the site, it’s also the second largest search engine in the world. That implies that it’s fairly easy for your video to get lost in the gigantic YouTube galaxy, but fortunately enough, there are some pretty simple and effective ways to create unique organic traffic to your videos. Here are some tips to keep in mind to win some clicks.

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Increase traffic on a Youtube channel

YouTube is an incredible social media tool. Besides the 100 hours of video uploaded per minute to the site, it’s also the second largest search engine in the world. That implies that it’s fairly easy for your video to get lost in the gigantic YouTube galaxy, but fortunately enough, there are some pretty simple and effective ways to create unique organic traffic to your videos. Here are some tips to keep in mind to win some clicks.

1. First impressions are everything

The thumbnails you create for each video are more important than you think. It’s the first thing people will see when they search for your videos, so it needs to have a “click-worthy” value. In other words, make it appealing. YouTube automatically gives you three thumbnail options to choose from when you upload a video, but it you feel you need something catchier, customize and upload your own. It goes a long way.

Also, your video intro falls under the first impression category; make sure it’s catchy and that it communicates what your channel is about.

2. Think over your title and video description

Your title is clearly important for intriguing viewers, but it can also improve your search results. The very first term should be relevant, such as a keyword and you should follow that with what is featured in the video, building a keyword phrase. While your title should be clear and concise, the video description is where you can go a little more in depth. The description can include a keyword phrase, your URL, and a mini-post that briefly describes the content of your video.

3. Create a Custom Background Image

Compliment your content with a clean channel design. Your background image can also invite viewers, so apart from the theme and color options YouTube offers, you can also upload your own background image, helping you to stand out from the crowd.

4. Make Your Best Video “Featured”

YouTube automatically shows your most recent video in the main “Featured” window on your channel page. For users that post regularly, this is ideal, but for those that post less, sometimes a better option is selecting another video to occupy that slot.

Here’s how: Go to your “My Channel” settings and select “Video and Playlists.” Using the dropdown “Featured Video” menu, you can choose a video from the list.

5. Add Channel Tags

Tag away! This is as fundamental as tagging your videos with keywords. You’ll bring the viewers to you and can find this on your settings option on the My Channel menu.

6. Pay Attention to Comments

Engage with your audience. Take the time to read your channel comments as well as those posted on your videos and be sure to respond. Remember; clean up if you have to. Delete or report spam comments, if not, it come off as if you may be ignoring your channel.

7. Recent Activity is a win-win situation

Show what you’ve been up to on YouTube lately. If you like or favorite a video on YouTube, this action will show up in your “Recent Activity” as well as the “Recent Activity” box of the content creator.

It’s a simple way to make YouTube contacts, and it may bring viewers to your page. Video owners who’ve been liked or favorited are more likely to click through to take a look at your content in return.

8. Users like playlists

Create playlists of your videos instead of having a series of separate videos. Start with your most popular or recent videos to get your fans interested, and then let them sift through new and old material.

So you see here, a little goes a long way. And these tips work. Just try them out and check your results, and it won’t hurt, because organic is free!

Create a video for your business

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How to Drive Traffic to Your YouTube Channel https://wideo.co/blog/how-to-drive-traffic-to-your-youtube-channel/ https://wideo.co/blog/how-to-drive-traffic-to-your-youtube-channel/#comments Mon, 18 Jul 2016 00:00:00 +0000 https://wideo.co/blog/how-to-drive-traffic-to-your-youtube-channel/ YouTube is an incredible social media tool. Besides the 100 hours of video uploaded per minute to the site, it’s also the second largest search engine in the world. That implies that it’s fairly easy for your video to get lost in the gigantic YouTube galaxy, but fortunately enough, there are some pretty simple and effective ways to create unique organic traffic to your videos. Here are some tips to keep in mind to win some clicks.

La entrada How to Drive Traffic to Your YouTube Channel se publicó primero en Wideo.

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How to Drive Traffic to Your YouTube Channel

Should you drive traffic to your YouTube channel? 100 hours of video uploaded per minute to YouTube can’t be wrong.

It’s fairly easy for your video to get lost in the gigantic YouTube galaxy, but fortunately enough, there are some pretty simple and effective ways to create unique organic traffic for your videos.

Here are some tips to keep in mind to win some clicks

1. Choose carefully your thumbnail

The thumbnails you select for each video are more important than you think. It’s the first thing people will see when they search for your videos, so it needs to have the “click-worthy” value.

In other words, make it appealing. YouTube automatically gives you three thumbnail options to choose from when you upload a video, but if you feel you need something catchier, customize and upload your own. It goes a long way.

2. Think over your title and video description

Your title is clearly important for intriguing viewers, but it can also improve your search results and should definitively drive more traffic to your channel. To create keyword-rich video titles and rank for that keyword in YouTube search, search for ideas via an SEO keyword generator and study your niche to see which phrases competitors use in their videos.

The very first term should be relevant, such as a keyword and you should follow that with what is featured in the video, building a keyword phrase. Several SEO tools help you optimize for that. While your title should be clear and concise, the video description is where you can go a little more in-depth. 

The description can include a keyword phrase, your URL, and a mini-post that briefly describes the content of your video.

3. Create a Custom Background Image

Compliment your content with a clean channel design. Your background image can also invite viewers, so apart from the theme and color options YouTube offers, you can also upload your own background image, helping you to stand out from the crowd.

4. Make Your Best Video “Featured”

YouTube automatically shows your most recent video in the main “Featured” window on your channel page. For users that post regularly, this is ideal, but for those that post less, sometimes a better option is selecting another video to occupy that slot.

Here’s how: Go to your “Creator Studio” settings and select “Featured Content” from the left menu under “Channel”. Then click the “Feature Content” button and choose if you want to use the most recent uploaded video or choose a new video or playlist.

If you already have a featured video, you need to click “remove” first to actually being able to change it.

5. Add Channel Tags

Tag away! This is as fundamental as tagging your videos with keywords. You’ll bring the viewers to you and can find this on your settings option on the My Channel menu.

6. Pay Attention to Comments

Engage with your audience. Take the time to read your channel comments as well as those posted on your videos and be sure to respond.

Remember; clean up if you have to. Delete or report spam comments, if not, it comes off as if you may be ignoring your channel.

7. Recent Activity is a win-win situation

Show what you’ve been up to on YouTube lately. If you like or favorite a video on YouTube, this action will show up in your “Recent Activity” as well as the “Recent Activity” box of the content creator.

It’s a simple way to make YouTube contacts, and it may bring viewers to your page.

Video owners who’ve been liked or favorited are more likely to click through to take a look at your content in return.

8. Users like playlists

Create playlists of your videos instead of having a series of separate videos. Start with your most popular or recent videos to get your fans interested, and then let them sift through new and old material.

9. Leverage cross-channel promotion

Cross-channel promotion can be a highly effective way to drive traffic to the target destination – in this case your YouTube Channel. You could create blogs posts about about the themes related to your YouTube Channel and embed and link your videos in them. The blog posts (and your new and old videos) in turn can also be shared with your opted-in subscribers of blog or YouTube channel or some other email list as a fortnightly or monthly newsletter as part of email marketing. The blog posts (and of course your videos too) can even be promoted on your social media. This cyclical sharing will help you find and lock in followers from a number of channels. If you don´t have enough followers yet, you can buy social media followers on sites like Twicsy that sell Instagram followers, to boost your online presence.

If you are short on time (considering managing a YouTube Channel) itself is a big task, you can consider outsourcing blog writing and social media content management to specialized writing agencies or marketplaces like Narrato.io

Conclusion

So you see here, a little goes a long way. And these tips work. Just try them out and check how you drive more traffic to your YouTube channel. If you are worried about video editing, try our marketing video maker, it’s easy to use and will give you the confidence to get started.

You may also want to read: How to SEO Optimize Your YouTube Videos.

Bonus

Have an aesthetic video intro. You can make an animated video to show at the beginning of your youtube video with WIdeo.

profile picture agus

Agus

Wideo Co-Founder & Head of UX/Design

How can I promote my YouTube channel for free?

Invest time on your YouTube SEO, promote your channel in other social media platforms, ask for help from your viewers, cross-promotion with other YouTube channels, mobilize your community with a giveaway or contest for your viewer and create content shareable and interesting. 

How can I increase my YouTube subscribers?

Reply to every comment, focus on quality and not in quantity, use a cool channel icon and background image, create a killer channel trailer, end your videos with an effective CTA, promote your video in your end screen with cards, and add your brand logo watermark.

How do you get a lot of views on YouTube?

Be specific and clear in your title, write a proper description, tag your videos, use cards and most important of all, have good content creating something people want to see.

How To Drive Traffic to your YouTube Channel?

Optimize Your Videos Metadata, use playlists to organize your video collections, pay attention to comments and brand your channel.

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Black Friday and Cyber Monday Marketing Video Templates https://wideo.co/blog/black-friday-cyber-monday-marketing-video-templates/ https://wideo.co/blog/black-friday-cyber-monday-marketing-video-templates/#respond Fri, 20 Nov 2015 00:00:00 +0000 https://wideo.co/blog/?p=5305 Choose from Wideo’s many customizable video styles to give customers a taste of the deals, sales, and online specials you’re offering this Black Friday and Cyber Monday 2015.

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Black Friday and Cyber Monday will soon usher in the biggest spending season of the year. The National Retail Federation estimates that even more shoppers will be browsing on their mobile phones, buying online, picking up in-store and opting for free shipping this year than the previous.

Start your holiday season off right with attention-grabbing Black Friday video that reaches your customers where they will be: online. Here we will highlight some templates and tools that will help your business make the most out of Black Friday and Cyber Monday 2018*.

*New Black Friday template! Check it out: Black Friday 2018 template

Special Deals and Promotions Video Templates

Garage Sale-style Video Promotion

Re-Use this Template

 

Sales Video for Retailers

Re-Use this Template

 

Fashion Collection or Lookbook Video

Re-Use this Template

 

Video Ad for Selling Your Car

Re-Use this Template

 

Sale of the Day Video

Re-Use this Template

 

Extras tools

  • New to Wideo’s templates? Check out our quick video tutorial on how to edit a template.
  • Call to action buttons: Make the video experience shoppable with buttons that direct viewers to your product listing or landing page.
  • Email entry form: Add an email entry form to increase subscribers.
  • Contact form: Use this form to collect leads or allow people to request more information.
  • Copy scenes between videos: Branding your video content is quick and easy. To save and reuse animated logo intro, just add it to your Favorite Scenes to access from any wideo.

Looking for more inspiration? Try browsing our full video template library. Don’t get lost in the Black Friday Frenzy – capitalize on it with a video that gives customers a taste of your sweetest deals and exclusive sales.

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10 Ways to Include Call to Action Buttons in Your Video [Infographic] https://wideo.co/blog/10-ways-to-include-call-to-action-buttons-in-your-video/ https://wideo.co/blog/10-ways-to-include-call-to-action-buttons-in-your-video/#comments Mon, 16 Nov 2015 00:00:00 +0000 https://wideo.co/blog/?p=4656 With all the endless possibilities, here’s how to decide which interactive calls to action you can use in your videos to captivate an audience.

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Call to action buttons inside a video are a creative way to provide your audience with an interactive experience and can greatly enhance your video’s message.

Adding calls to action at different touch points throughout a video can also leverage an already engaged audience – here are 10 types of CTAs to improve your videos with.

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