ROI archivos - Wideo Crea videos animados para tus campañas de marketing Tue, 01 Oct 2024 11:24:26 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.1 7 AI Tools Every Marketing Professional Needs to Save Time https://wideo.co/blog/7-ai-tools-every-marketing-professional-needs-to-save-time/ Mon, 30 Sep 2024 12:29:08 +0000 https://wideo.co/?p=37125 La entrada 7 AI Tools Every Marketing Professional Needs to Save Time se publicó primero en Wideo.

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In today’s fast-paced digital landscape, marketing professionals are always looking for ways to streamline tasks, enhance efficiency, and maximize results. Artificial Intelligence (AI) is transforming digital marketing, offering powerful AI tools that automate processes, create high-quality content, and save valuable time.

In this blog, we’ll dive into seven essential AI tools for marketing professionals, to help you stay ahead in the competitive world of digital marketing.

 

Stockimg.ai: AI-Powered Image Creation for Marketers

Visual content is a key part of every marketing strategy, and Stockimg.ai is a must-have AI tool for creating stunning, on-brand images in seconds. This platform uses artificial intelligence to generate high-quality visuals tailored to your specific needs. Whether you’re looking for social media graphics, banners, or marketing collateral, Stockimg.ai helps you produce eye-catching visuals effortlessly.

For marketing professionals looking to save time and reduce costs, Stockimg.ai streamlines the entire design process, making it an essential digital marketing tool.

 

2. Jasper.ai: Automate Copywriting for Marketing

Creating engaging content can be time-consuming, but Jasper.ai simplifies the process with its AI-powered copywriting capabilities. From blog posts and social media content to ad copy, this AI tool can generate high-quality writing tailored to your audience in just minutes.

By automating the writing process, Jasper allows marketing professionals to scale their content creation without sacrificing quality. It’s a powerful way to supercharge your digital marketing efforts and keep your brand voice consistent.

 

3. ChatGPT: Revolutionizing Customer Engagement in Marketing

ChatGPT is one of the most versatile AI tools for digital marketing teams. It can assist with content creation, generate marketing ideas, and even act as an AI-powered chatbot for customer support. Marketing professionals are using ChatGPT to brainstorm new campaigns, answer customer queries, and automate workflows—saving time and boosting efficiency.

With its ability to understand and generate human-like text, ChatGPT is perfect for enhancing customer engagement and streamlining day-to-day marketing tasks.

 

4. CreatorKit: Scale Social Media Content Creation

Creating engaging social media content can be time-consuming, especially when it comes to scaling production. CreatorKit is a robust AI tool that helps marketing teams create customized and branded content at scale. With easy-to-use templates and AI-assisted editing, CreatorKit empowers marketers to produce high-quality social media videos and posts quickly.

For marketing professionals focused on expanding their social media presence, CreatorKit offers a streamlined solution to keep up with demand and trends.

 

5. Eleven Labs: AI-Generated Voiceovers for Marketing Content

Need a voiceover for your video or podcast? Eleven Labs is an AI tool that generates natural-sounding voiceovers for your marketing content. Whether you’re producing ads, explainer videos, or audio-based content, Eleven Labs helps you add professional-grade voiceovers at a fraction of the cost of hiring a voice actor.

This AI-powered tool is a great way for marketing professionals to enhance video and audio content without spending hours on production.

 

6. Wideo’s Video Automation: Transform Your Video Marketing

For marketing professionals looking to scale video production, Wideo’s Video Automation is the ultimate solution. This AI tool automates the creation of personalized, high-quality videos for social media, ad campaigns, and client presentations. With Wideo, you can produce hundreds of unique, tailored videos in minutes, personalizing content without sacrificing quality.

Whether you’re targeting different market segments, running social campaigns, or creating video presentations for clients, Wideo is an indispensable tool for driving engagement and boosting ROI. It simplifies video production, making it easier than ever for digital marketing teams to scale efforts while maintaining a high level of customization.

Learn more about Video Automation.

 

7. Notion: AI-Powered Project Management for Marketing Teams

Notion is more than just a project management tool; it integrates AI features to help marketing teams stay organized and efficient. Whether you need to track campaigns, collaborate with team members, or automate repetitive tasks, Notion’s AI-powered capabilities keep everything running smoothly.

By automating workflow management, Notion helps marketing professionals save time on administrative tasks, so they can focus on strategy and creativity.

 

How AI in Marketing Saves Time

AI tools offer more than just automation—they help streamline processes that would otherwise take hours, if not days, to complete. From content generation to campaign management, AI is allowing marketers to work smarter, not harder.

Marketers leveraging AI can:

  • Produce high-quality content faster
  • Analyze vast amounts of data in seconds
  • Automate personalized outreach
  • Scale campaigns with minimal resources

Wrap-Up: AI and the Future of Marketing

As AI continues to evolve, the future of marketing lies in embracing tools that not only boost productivity but also deliver results more efficiently. Tools like Wideo’s Video Automation, ChatGPT, and Jasper AI enable marketing teams to reach larger audiences, create personalized content at scale, and optimize strategies based on data-driven insights.

By incorporating these tools into your marketing stack, you’ll not only save time but also position yourself as a leader in the rapidly changing digital marketing landscape.

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Savvy Tips to Create Engaging Marketing Content https://wideo.co/blog/tips-to-create-engaging-marketing-content/ Wed, 05 Dec 2018 17:33:54 +0000 https://wideo.co/?p=19016 La entrada Savvy Tips to Create Engaging Marketing Content se publicó primero en Wideo.

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A well-functioning social media presence can work wonders for your business. You have already created accounts and profiles to promote your activity on Facebook, Linkedin, Twitter, Pinterest… and despite this, your sales are always at the same point.

 

Why?

The e-commerce development company or Magento e-commerce agency must provide a clear answer to this question which, according to some analysis from it, may be found in the level of commitment of your target customers.

All the efforts you make to be present on social networks are ineffective if they do not generate any commitment. The source of your difficulties may be a lack of strategy or a lack of engaging content.

 

How to create engaging marketing content?

If writing content on social networks can increase its visibility and position itself as an expert, it is important to make readers want to read and therefore to go on your site thereafter.

What you post on social networks must follow a specific editorial line. Publishing and sharing content is good, but relevant content is better because it increases engagement.

So here are some good tips for creating engaging content on social networks.

 

1. Create content that focuses on the interests of your ideal client.

Defining that content is good or bad is difficult, because it is very much related to your perception of it.

What is considered good and relevant for some will not necessarily be for others! Voting content will be considered relevant if it responds to a nagging request or a need for information.

If you find and create content in accordance with this request, the engagement will surely follow.

Unfortunately, you are not alone on the internet! Therefore having relevant content is not enough, because there are thousands of resources on the internet that can meet the expectations of your ideal client.

 

2. A new challenge is then outlined, how to attract the attention of your target?

One of the ways you have is to pay attention to your title. It must be neat and engaging, it must clearly describe the information that the user will find in your content.

 

3. Authenticity of contents

Sometimes it’s important to share a little more personal content than usual, original content. It is necessary to show the human side of your company, its dynamism, because it will create affinity with the Internet users who will feel concerned.

Be light and opt for a humorous tone, which will attract attention and make you laugh.

In addition, do not neglect the visual of your page; it is a major asset essential for a modern and engaging content.

 

4. Create diverse content

In order not to tire your subscribers, it is very important to vary the contents. So you have to be able to use text, photos, videos, and even gifs.

Today’s user is looking for something new, so if he feels bored by your publications, he will unsubscribe.

It’s no secret that video is a very powerful tool that will allow you to increase your community’s engagement on social networks. To take full advantage of this tool, use a catchy title, a tempting description.

The more your content will generate commitment, the more it will be visible on news feeds of your fans and followers and more it could become viral.

 

5. Create graphical elements that invite interactivity

If you want your audience to interact with you on social networks, make it easy for them! Integrate graphic and interactive elements into your content.

To do this, you can rely on the tools offered by social networks. For example, with your Facebook page, you can customize the tabs, add visuals or use the applications that are available to you. These tools and applications will help you create more visible and engaging pages for your audience who will be more able to interact with you.

These custom pages can be designed to include a wide variety of features that your target will find, no doubt, interesting.

Once you’ve caught your target’s attention with your content, the second step is to hold your readers, grab their attention long enough for them to read through your prose!

To achieve this, you need an extra boost, a seductive element that will take you to the next stage.

 

6. Put a personal touch in your content

A good way to boost the engagement on your social networks is to share a little of yourself, to show behind the scenes of your activity or to lift (a little) the veil on your private life.

In general, people who follow you appreciate this type of more personal sharing that generates more engagement.

This strategy is obviously applicable to all social networks, but let’s takes the example of Twitter this time.

Sometimes solo entrepreneurs only put their business name, and their business name on Twitter does not know their name or their first name. This is a shame because sharing your identity is one way to make your account more “human”.

If your Twitter is a collaborative account, you can name the contributors in the bio space.

Participate in conversations, show yourself grateful when people share your content. A simple “thank you” will be appreciated; a response to a message will probably increase the engagement of your audience.

Spice up your tweets with a hint of humor.

 

7. Create content with your fans

What better way to generate commitment than to involve real people, to make real sharing experiences!

Your best ambassadors are your fans, your customers! Create photo albums, videos highlighting your customers.

Videos in which they use your products, photos on which they have seen them attending your conferences … (Of course, it is advisable to always ask them their authorization).

 

8. Regular publications

It is important to have a page regularly fed in addition to its diversity, which is why the first essential step before writing content is to create a precise editorial planning.

And it is important to stick to it, because Internet users do not like the pages in disorder all the more as they appreciate the “appointments” daily or weekly.

 

9. Create gifts, set up contests

To make your content more attractive, you can offer contests, promotions, gifts that will interest your ideal customer enough to join you.

get referrals with special deals during black friday

10. Quality rather than quantity

While the amount of posts published is important, but the quality is even better.

The goal is to create an appointment for users. The fewer posts there are, the more it will make people want to watch them because it’s well known, “Too much information, kill information”.

It’s better to have a small audience that is interested and share your content, rather than an impressive number of subscribers disappointed with your posts. So be simple and authentic, and post QUALITY content!

 

11. Participatory content

Involve your users in your publications to create proximity with them because if they do not feel engaged then they will have no interest in following you.

So you will show that you have a close relationship with your subscribers and they will all the more interest to continue to follow you. So ask questions, respond to comments… Do everything you can to make your community feel connected to you.

 

Conclusion

We can say that being present on social networks is not enough to improve your visibility if there is no commitment.

Without interaction with your target audience, without commitment on your part, your efforts will be useless.

By taking the decision to register on social networks, put in place a strategy that will allow you to generate maximum commitment!

Junaid Ali Qureshi

An e-commerce entrepreneur with a passion for tech and marketing. Some of his current ventures include Elabelz.com, Progos Tech, Titan Tech, and Smart Marketing.

For more tips and templates: Make corporate videos or have a look to our latest template for Churches

 

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How to use YouTube video ads to drive conversions https://wideo.co/blog/how-to-use-youtube-video-ads-to-drive-conversions/ Mon, 17 Sep 2018 15:10:06 +0000 https://wideo.co/?p=18709 It’s easier than ever to promote your products and services with video ads, a tactic that’s traditionally been reserved for branding rather than direct response. However, YouTube is changing this paradigm by introducing new ad formats and video features aimed at generating leads, sign-ups, and sales.   A Bit About YouTube YouTube has over one […]

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It’s easier than ever to promote your products and services with video ads, a tactic that’s traditionally been reserved for branding rather than direct response.

However, YouTube is changing this paradigm by introducing new ad formats and video features aimed at generating leads, sign-ups, and sales.

 

A Bit About YouTube

YouTube has over one billion users who log in each month, representing over a third of the Internet. While this number may sound daunting, YouTube gives advertisers the ability to refine targeting by location, demographic and interest. The best part? Advertisers only pay when their ads are viewed.

There are a variety of different ad formats available on YouTube which can be mixed and matched depending on your digital advertising goals. Here’s a brief overview of the ad formats available.

 

1. TrueView in-stream ads

In-stream ads play before, after or during other videos. These ads are skippable after 5 seconds of viewing.

The ads can appear on YouTube or on Google’s Display Network. Advertisers pay on a cost per view basis if a viewer watches 30 seconds or more of the ad.

youtube trueview

Image Source: Google

 

2. TrueView Discovery ads

Discovery ads appear next to related videos on YouTube, in YouTube search results or on YouTube’s homepage. These ads use a thumbnail image with accompanying text.

The call-to-action for these ads is always an invitation to watch your video. If a user clicks on the ad, they can go to the video’s watch page or your company’s channel page.

trueview-discovery-ads

Image Source: Google

3. Bumper and Outstream ads

While bumper and outstream ads are not applicable to conversion-oriented campaigns, we wanted to mention them as they are part of YouTube’s suite of ad formats.

 

A. Bumper ads are very short ads – Up to six seconds or less – that are shown before, during or after another video. They cannot be skipped. Bumper ads can appear on YouTube, mobile apps, partner sites and Google’s Display Network and are charged on a CPM (cost per thousand) basis.  

YOUTUBEAD

Example of a 6-second bumper ad — Source: YouTube

 

B. Outstream ads are mobile-only ads that can appear on partner sites and apps on Google’s Display Network. The ads begin without sound, but users can tap the ad to turn the sound on.

Views are counted when someone watches an outstream ad for more than 2 seconds.

 

Using YouTube for Direct Response

There are several ways that advertisers can leverage YouTube video advertising for sales and lead generation. The most direct way to do this is by taking advantage of Google’s TrueView for Action video ad format which Google introduced in September 2016.

TrueView for Action enables advertisers to display call-to-action banners while video ads play. The banner is located at the bottom of the video and can be displayed throughout the entire video and at the end.

These call-to-action buttons can link to a company’s website or directly to a product page.  

 

Here is an example (Note the “Shop Now” button at the bottom of the ad):

mobilead

Image Source: Google Ads Blog

Google is planning to take their TrueView for Action ads a step further by adding functionality that lets advertisers capture email addresses or phone numbers directly from the video ad via an embedded form, a feature that will hopefully be available later this year.

 

Adding interactive elements to TrueView Video Ads

You can create more engaging, conversion-oriented ads by adding interactive elements to all your TrueView Video Ads.

Here’s how:

1. Use cards — Advertisers can add up to five interactive cards to their TrueView videos. Card subtypes include Channel, Donation, Link, Poll, and Video or Playlist cards. Cards add functionality to your video by providing links or features that viewers can engage with (e.g., a donation card enables viewers to make donations directly to a U.S. nonprofit).

 

2. Shopping cards –  TrueView for Shopping campaigns enable advertisers to use shopping cards which link directly to products featured in a video.

This function can only be used with TrueView in-stream video ads. With TrueView for Shopping, product information is pulled from your linked Merchant Center Account. Up to six shopping cards can appear in your video ad.

 

3. YouTube End Screens — YouTube provides creators and advertisers with the option of leveraging two different types of “end screens” which can feature a prominent call-to-action for videos of 25 seconds or longer.

Custom end screens encourage users to take action and can be accessed via the Creator Studio in YouTube, so you don’t need to be a YouTube advertiser to benefit from using end screens, but your YouTube channel needs to be part of the YouTube Partner Program to access this feature.

 

Best Practices For Driving Engagement

There are a few principles to keep in mind when creating video ads with the goal of driving a measurable action from viewers.

1. Motivate users to take action. This can be as simple as adding a “Shop Now” button to your TrueView ad or baking an incentive into the video itself by promoting a time-sensitive offer, sale or perk.

 

2. Know your audience. Make sure you use YouTube’s sophisticated targeting capabilities to narrow down your ad’s reach only to those audiences you know will be most receptive to it.

To this end, YouTube enables advertisers to target affinity audiences and custom intent audiences. The former reaches people who have expressed an interest in similar products and services as those that you offer. The latter reaches people who have recently searched for keywords deemed relevant to your product or service.

 

3. Design ads for maximum impact. Since in-stream videos cannot be skipped for the first 5 seconds, make sure these 5 seconds make a strong impact.

Also, make sure that your important visuals are focused on the top three-fourths of the ad if you plan to use a TrueView for action ad with a call-to-action banner on the bottom of the ad. YouTube also recommends using quick cuts and bursts of action to keep user attention focused on your ad.

 

Conclusion

It’s clear that video has a role to play at every stage of your customer’s journey. Google reports that conversions generated by YouTube are up 150% year over year.

Google’s new TrueView for Action format can drive a variety of conversions including booking a trip, signing up for a membership, and purchasing a product. By taking advantage of YouTube’s many ad formats and features, you can create a video campaign that successfully drives conversions.

AI may, in fact, be evolving at a rapid pace, but that means it’s leaving more opportunities for researchers and marketers than ever before.

These opportunities invariably come in the form of more efficient data gathering and more intuitive customer interaction. Those who focus on those areas will find they have no problem adapting to the “robot uprising.”

 

Ryan Gould

Vice President of Strategy and Marketing Services

Elevation Marketing

An expert search, social and content marketer, Ryan leads Elevation Marketing’s digital strategy department, helping brands achieve their business goals, such as improving sales and market share, by developing integrated marketing strategies distinguished by research, storytelling, engagement, nd conversion. With a proven track record of energizing brands, engaging audiences and managing multi-disciplinemarketing teams, Ryan is a respected expert in achieving consistent results through creative design, thought-provoking narratives and innovative problem solving.

LinkedIn: gould
Twitter: @ryanscottgould

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A Great Online Recruiting Video can Attract Top Talent https://wideo.co/blog/use-case-18/ https://wideo.co/blog/use-case-18/#respond Mon, 21 Mar 2016 00:00:00 +0000 https://wideo.co/blog/?p=6908 La entrada A Great Online Recruiting Video can Attract Top Talent se publicó primero en Wideo.

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Great teaser for our webpage https://wideo.co/blog/use-case-15/ https://wideo.co/blog/use-case-15/#respond Mon, 21 Mar 2016 00:00:00 +0000 https://wideo.co/blog/?p=6880 La entrada Great teaser for our webpage se publicó primero en Wideo.

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10,000 views within the first week of launch https://wideo.co/blog/use-case-16/ https://wideo.co/blog/use-case-16/#respond Mon, 21 Mar 2016 00:00:00 +0000 https://wideo.co/blog/?p=6893 La entrada 10,000 views within the first week of launch se publicó primero en Wideo.

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10 minutes work = 10,000 views https://wideo.co/blog/the-wideo-experience-of-one-gamer/ https://wideo.co/blog/the-wideo-experience-of-one-gamer/#respond Mon, 28 Mar 2016 00:00:00 +0000 https://wideo.co/blog/?p=7108 La entrada 10 minutes work = 10,000 views se publicó primero en Wideo.

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Communicated our company’s mission and values https://wideo.co/blog/use-case-09-2/ https://wideo.co/blog/use-case-09-2/#respond Fri, 18 Mar 2016 00:00:00 +0000 https://wideo.co/blog/use-case-09-2/ La entrada Communicated our company’s mission and values se publicó primero en Wideo.

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“Wideo is an innovative way to do human resources.” https://wideo.co/blog/use-case-04-2/ https://wideo.co/blog/use-case-04-2/#respond Wed, 16 Mar 2016 00:00:00 +0000 https://wideo.co/blog/use-case-04-2/ La entrada “Wideo is an innovative way <br>to do human resources.” se publicó primero en Wideo.

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