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Savvy Tips to Create Engaging Marketing Content

Wideo Guest — Wed, 05 Dec 2018 17:33:54 +0000

A well-functioning social media presence can work wonders for your business. You have already created accounts and profiles to promote your activity on Facebook, Linkedin, Twitter, Pinterest… and despite this, your sales are always at the same point.

Why?

The e-commerce development company or Magento e-commerce agency must provide a clear answer to this question which, according to some analysis from it, may be found in the level of commitment of your target customers.

All the efforts you make to be present on social networks are ineffective if they do not generate any commitment. The source of your difficulties may be a lack of strategy or a lack of engaging content.

How to create engaging marketing content?

If writing content on social networks can increase its visibility and position itself as an expert, it is important to make readers want to read and therefore to go on your site thereafter.

What you post on social networks must follow a specific editorial line. Publishing and sharing content is good, but relevant content is better because it increases engagement.

So here are some good tips for creating engaging content on social networks.

1. Create content that focuses on the interests of your ideal client.

Defining that content is good or bad is difficult, because it is very much related to your perception of it.

What is considered good and relevant for some will not necessarily be for others! Voting content will be considered relevant if it responds to a nagging request or a need for information.

If you find and create content in accordance with this request, the engagement will surely follow.

Unfortunately, you are not alone on the internet! Therefore having relevant content is not enough, because there are thousands of resources on the internet that can meet the expectations of your ideal client.

2. A new challenge is then outlined, how to attract the attention of your target?

One of the ways you have is to pay attention to your title. It must be neat and engaging, it must clearly describe the information that the user will find in your content.

3. Authenticity of contents

Sometimes it’s important to share a little more personal content than usual, original content. It is necessary to show the human side of your company, its dynamism, because it will create affinity with the Internet users who will feel concerned.

Be light and opt for a humorous tone, which will attract attention and make you laugh.

In addition, do not neglect the visual of your page; it is a major asset essential for a modern and engaging content.

4. Create diverse content

In order not to tire your subscribers, it is very important to vary the contents. So you have to be able to use text, photos, videos, and even gifs.

Today’s user is looking for something new, so if he feels bored by your publications, he will unsubscribe.

It’s no secret that video is a very powerful tool that will allow you to increase your community’s engagement on social networks. To take full advantage of this tool, use a catchy title, a tempting description.

The more your content will generate commitment, the more it will be visible on news feeds of your fans and followers and more it could become viral.

5. Create graphical elements that invite interactivity

If you want your audience to interact with you on social networks, make it easy for them! Integrate graphic and interactive elements into your content.

To do this, you can rely on the tools offered by social networks. For example, with your Facebook page, you can customize the tabs, add visuals or use the applications that are available to you. These tools and applications will help you create more visible and engaging pages for your audience who will be more able to interact with you.

These custom pages can be designed to include a wide variety of features that your target will find, no doubt, interesting.

Once you’ve caught your target’s attention with your content, the second step is to hold your readers, grab their attention long enough for them to read through your prose!

To achieve this, you need an extra boost, a seductive element that will take you to the next stage.

6. Put a personal touch in your content

A good way to boost the engagement on your social networks is to share a little of yourself, to show behind the scenes of your activity or to lift (a little) the veil on your private life.

In general, people who follow you appreciate this type of more personal sharing that generates more engagement.

This strategy is obviously applicable to all social networks, but let’s takes the example of Twitter this time.

Sometimes solo entrepreneurs only put their business name, and their business name on Twitter does not know their name or their first name. This is a shame because sharing your identity is one way to make your account more “human”.

If your Twitter is a collaborative account, you can name the contributors in the bio space.

Participate in conversations, show yourself grateful when people share your content. A simple “thank you” will be appreciated; a response to a message will probably increase the engagement of your audience.

Spice up your tweets with a hint of humor.

7. Create content with your fans

What better way to generate commitment than to involve real people, to make real sharing experiences!

Your best ambassadors are your fans, your customers! Create photo albums, videos highlighting your customers.

Videos in which they use your products, photos on which they have seen them attending your conferences … (Of course, it is advisable to always ask them their authorization).

8. Regular publications

It is important to have a page regularly fed in addition to its diversity, which is why the first essential step before writing content is to create a precise editorial planning.

And it is important to stick to it, because Internet users do not like the pages in disorder all the more as they appreciate the “appointments” daily or weekly.

9. Create gifts, set up contests

To make your content more attractive, you can offer contests, promotions, gifts that will interest your ideal customer enough to join you.

10. Quality rather than quantity

While the amount of posts published is important, but the quality is even better.

The goal is to create an appointment for users. The fewer posts there are, the more it will make people want to watch them because it’s well known, “Too much information, kill information”.

It’s better to have a small audience that is interested and share your content, rather than an impressive number of subscribers disappointed with your posts. So be simple and authentic, and post QUALITY content!

11. Participatory content

Involve your users in your publications to create proximity with them because if they do not feel engaged then they will have no interest in following you.

So you will show that you have a close relationship with your subscribers and they will all the more interest to continue to follow you. So ask questions, respond to comments… Do everything you can to make your community feel connected to you.

Conclusion

We can say that being present on social networks is not enough to improve your visibility if there is no commitment.

Without interaction with your target audience, without commitment on your part, your efforts will be useless.

By taking the decision to register on social networks, put in place a strategy that will allow you to generate maximum commitment!

Junaid Ali Qureshi

An e-commerce entrepreneur with a passion for tech and marketing. Some of his current ventures include Elabelz.com, Progos Tech, Titan Tech, and Smart Marketing.

For more tips and templates: Make corporate videos or have a look to our latest template for Churches

La entrada Savvy Tips to Create Engaging Marketing Content se publicó primero en Wideo.

How to use YouTube video ads to drive conversions

Wideo Guest — Mon, 17 Sep 2018 15:10:06 +0000

It’s easier than ever to promote your products and services with video ads, a tactic that’s traditionally been reserved for branding rather than direct response.

However, YouTube is changing this paradigm by introducing new ad formats and video features aimed at generating leads, sign-ups, and sales.

A Bit About YouTube

YouTube has over one billion users who log in each month, representing over a third of the Internet. While this number may sound daunting, YouTube gives advertisers the ability to refine targeting by location, demographic and interest. The best part? Advertisers only pay when their ads are viewed.

There are a variety of different ad formats available on YouTube which can be mixed and matched depending on your digital advertising goals. Here’s a brief overview of the ad formats available.

1. TrueView in-stream ads

In-stream ads play before, after or during other videos. These ads are skippable after 5 seconds of viewing.

The ads can appear on YouTube or on Google’s Display Network. Advertisers pay on a cost per view basis if a viewer watches 30 seconds or more of the ad.

Image Source: Google

2. TrueView Discovery ads

Discovery ads appear next to related videos on YouTube, in YouTube search results or on YouTube’s homepage. These ads use a thumbnail image with accompanying text.

The call-to-action for these ads is always an invitation to watch your video. If a user clicks on the ad, they can go to the video’s watch page or your company’s channel page.

Image Source: Google

3. Bumper and Outstream ads

While bumper and outstream ads are not applicable to conversion-oriented campaigns, we wanted to mention them as they are part of YouTube’s suite of ad formats.

A. Bumper ads are very short ads – Up to six seconds or less – that are shown before, during or after another video. They cannot be skipped. Bumper ads can appear on YouTube, mobile apps, partner sites and Google’s Display Network and are charged on a CPM (cost per thousand) basis.

Example of a 6-second bumper ad — Source: YouTube

B. Outstream ads are mobile-only ads that can appear on partner sites and apps on Google’s Display Network. The ads begin without sound, but users can tap the ad to turn the sound on.

Views are counted when someone watches an outstream ad for more than 2 seconds.

Using YouTube for Direct Response

There are several ways that advertisers can leverage YouTube video advertising for sales and lead generation. The most direct way to do this is by taking advantage of Google’s TrueView for Action video ad format which Google introduced in September 2016.

TrueView for Action enables advertisers to display call-to-action banners while video ads play. The banner is located at the bottom of the video and can be displayed throughout the entire video and at the end.

These call-to-action buttons can link to a company’s website or directly to a product page.

Here is an example (Note the “Shop Now” button at the bottom of the ad):

Image Source: Google Ads Blog

Google is planning to take their TrueView for Action ads a step further by adding functionality that lets advertisers capture email addresses or phone numbers directly from the video ad via an embedded form, a feature that will hopefully be available later this year.

Adding interactive elements to TrueView Video Ads

You can create more engaging, conversion-oriented ads by adding interactive elements to all your TrueView Video Ads.

Here’s how:

1. Use cards — Advertisers can add up to five interactive cards to their TrueView videos. Card subtypes include Channel, Donation, Link, Poll, and Video or Playlist cards. Cards add functionality to your video by providing links or features that viewers can engage with (e.g., a donation card enables viewers to make donations directly to a U.S. nonprofit).

2. Shopping cards – TrueView for Shopping campaigns enable advertisers to use shopping cards which link directly to products featured in a video.

This function can only be used with TrueView in-stream video ads. With TrueView for Shopping, product information is pulled from your linked Merchant Center Account. Up to six shopping cards can appear in your video ad.

3. YouTube End Screens — YouTube provides creators and advertisers with the option of leveraging two different types of “end screens” which can feature a prominent call-to-action for videos of 25 seconds or longer.

Custom end screens encourage users to take action and can be accessed via the Creator Studio in YouTube, so you don’t need to be a YouTube advertiser to benefit from using end screens, but your YouTube channel needs to be part of the YouTube Partner Program to access this feature.

Best Practices For Driving Engagement

There are a few principles to keep in mind when creating video ads with the goal of driving a measurable action from viewers.

1. Motivate users to take action. This can be as simple as adding a “Shop Now” button to your TrueView ad or baking an incentive into the video itself by promoting a time-sensitive offer, sale or perk.

2. Know your audience. Make sure you use YouTube’s sophisticated targeting capabilities to narrow down your ad’s reach only to those audiences you know will be most receptive to it.

To this end, YouTube enables advertisers to target affinity audiences and custom intent audiences. The former reaches people who have expressed an interest in similar products and services as those that you offer. The latter reaches people who have recently searched for keywords deemed relevant to your product or service.

3. Design ads for maximum impact. Since in-stream videos cannot be skipped for the first 5 seconds, make sure these 5 seconds make a strong impact.

Also, make sure that your important visuals are focused on the top three-fourths of the ad if you plan to use a TrueView for action ad with a call-to-action banner on the bottom of the ad. YouTube also recommends using quick cuts and bursts of action to keep user attention focused on your ad.

Conclusion

It’s clear that video has a role to play at every stage of your customer’s journey. Google reports that conversions generated by YouTube are up 150% year over year.

Google’s new TrueView for Action format can drive a variety of conversions including booking a trip, signing up for a membership, and purchasing a product. By taking advantage of YouTube’s many ad formats and features, you can create a video campaign that successfully drives conversions.

AI may, in fact, be evolving at a rapid pace, but that means it’s leaving more opportunities for researchers and marketers than ever before.

These opportunities invariably come in the form of more efficient data gathering and more intuitive customer interaction. Those who focus on those areas will find they have no problem adapting to the “robot uprising.”

Ryan Gould

Vice President of Strategy and Marketing Services

Elevation Marketing

An expert search, social and content marketer, Ryan leads Elevation Marketing’s digital strategy department, helping brands achieve their business goals, such as improving sales and market share, by developing integrated marketing strategies distinguished by research, storytelling, engagement, nd conversion. With a proven track record of energizing brands, engaging audiences and managing multi-disciplinemarketing teams, Ryan is a respected expert in achieving consistent results through creative design, thought-provoking narratives and innovative problem solving.

LinkedIn: gould
Twitter: @ryanscottgould

La entrada How to use YouTube video ads to drive conversions se publicó primero en Wideo.

How to Increase Your Ecommerce Sales with Video Marketing

Wideo Guest — Mon, 13 Aug 2018 18:04:44 +0000

Are you looking for ways to increase your ecommerce sales?

Video marketing might be the answer you are looking for.

Video marketing is not a new trend. But the way it has evolved and is being used is certainly new. Video marketing is a very effective strategy to boost your revenue.

Video marketing can:

Attract potential customers
Introduce consumers to your ecommerce brand
Turn potential customers into real ones

Why Should You Choose Video Marketing?

Check out the following stats to understand the importance of video marketing:

81% of businesses use video marketing, which means you need to keep up with the competition.

By 2019, 80% of the internet traffic will be video traffic. So you need to amp up your video marketing efforts to ensure that it drives plenty of relevant traffic.

There are many benefits that video content offers over other forms of content. Let’s take a look at some of the biggest benefits.

Personal Connection

Videos can highlight those characteristics of the product that are not possible in a still picture.

For example, an attractive image of a hair dryer can only appeal to a consumer visually. Many eCommerce store owners order product retouching services to improve the quality of their photos and present their products in the best light. You can add the features and specifications of the product in the photo caption. But that is not always enough to convince a customer to buy the product.

A video can do much more. It can show exactly how the product works, for what purposes, how well it works, and in what aspects it can make the life of a consumer easier.

This builds a sense of confidence for the product in a consumer’s mind. They feel more connected with the brand.

Better Buying Experience

Compared to a brick-and-mortar shop, your ecommerce website has one drawback. That is that the customer cannot touch and feel your product. Videos of the product can help you narrow down that gap.

A video of the product can display and test the product in real conditions. A product can be showcased in a way that it should be used in real life. This alleviates the customer’s doubts about the product and enhances their buying experience.

You can optimize the impact by having a subject matter experts demonstrate and explain the product in your video. Look for relevant experts using tools like Grin, which can help you narrow down your search based on category and location.

How to Do Video Marketing

An effective video strategy is a must for successful video advertising that drives ecommerce sales.

Choose the Product

It may not be possible nor feasible to develop a video for each product on your website. So choosing the product for your video is the first step.

There can be various reasons for choosing a particular product, including one or more of the following:

The product is the best selling product on your website.
The functioning of the product is difficult to explain without visuals.
The product yields higher ROI for you in terms of profit margin.
You need to promote a particular product.

Plan Your Video

Planning a video requires a reasonable understanding of your target customers. The more you know about your potential customers, the better.

Knowing what moves them, inspires them, and knowing their pain points helps you to connect with them on an emotional level.

The most important question is – who is going to buy your product?

You cannot create the same kind of videos for all types of product. A video advertising a musical instrument, for example, will be different from a video advertising a cereal.

The color scheme, the setting, and the model should be chosen keeping the actual customer in mind.

Ideally, a 30-second video is enough for advertising a product. But it can be longer depending upon the product and type of video. The aim of the video is to communicate your message effectively.

To grow your e-commerce sales, create shareable videos that will inspire potential customer. You can find plenty of useful info on creating videos online.

Choose the Right Platform and Tools

To upload videos, choose the video platform that engages most of your target audience. The most popular ones with the largest number of viewers include YouTube, Facebook, and Dailymotion.

Wideo is one of the best online animation software available. It lets you create impressive animated and video presentation in just a few steps. And you don’t need previous video editing experience to use this tool.

Their step-by-step guide makes the video creation process quite simple. They also offer multiple templates to choose from, which you can customize as necessary.

Prepare for Mobile

The number of mobile users worldwide is multiplying at a tremendous pace.

By 2019, the number of people using mobile phones is expected to reach 4.68 billion.

So it’s not surprising that an increasing number of people are using mobiles to make their purchase decisions daily.

Therefore, to increase your e-commerce sales, it is very important for you to create videos that are mobile friendly. Ensure that the videos you create can be viewed equally well on all mobile devices.

You can learn about the latest video marketing trends to produce videos that multiply your e-commerce sales.

Where to Advertise

Social Media Channels

Advertising online is almost synonymous with advertising on social media platforms. Social media channels have a better reach and inclusion in people’s lives today than other mediums.

Social media channels like YouTube, Facebook, and Instagram are suitable for paid advertising. They are also ideal for short video clips. Customers are happy if they can learn something new in a short span of time.

Find ways to interact with potential customers on these platforms. Keep them informed and engaged with your product. Encourage them to offer feedback and invite comments. This will help you learn what they want so that you can make further improvements.

Adding a call-to-action will engage people for longer and help you to persuade them to buy your product so you can increase ecommerce sales.

Your Own Website

The homepage is a good place to position your marketing video to multiply your ecommerce sales. This video can also be a rotating animation.

In the above image from Amazon, the light blue part is the rotating animation.

The use of attractive colors catches the user’s attention. The rotation ensures that different types products are displayed for different customer requirements.

Placing the video on the particular product page or category page is more important. If you have built your own website using website builders such as Pixpa you can use the “Banner Image/Video” option of the page builder to place the video, or if you have used WordPress you can always use a plugin to do that.

For example, you can place a video showcasing a mobile phone on the mobile phone category page. This ensures that the video is watched by someone who is interested in the product.

Conclusion

With an effective video strategy in place, your ecommerce company can cut through the noise. You can attract more customers to your brand and grow your ecommerce sales.

Shane Barker

Digital Strategist

ShaneBarker.com l @shane_barker

La entrada How to Increase Your Ecommerce Sales with Video Marketing se publicó primero en Wideo.

The Beginner’s Guide To Creating Shoppable Videos

mngwide — Mon, 21 Mar 2016 00:00:00 +0000

The consumer of today has little tolerance for video advertisements, instead they have an ever-growing desire to digest quality video content. So how do marketers marry the two? The answer is shoppable video.

U.S adults consume 5.5 hours of online video daily. By making videos shoppable, marketers can take advantage of these hours spent watching videos without disrupting the content by inserting shoppable ads. With shoppable video, the products featured in the clip get more emphasis; whether your company video is an overview of your products/services, a catalog of your inventory, a tutorial video, etc. You can make your clip more useful to audiences by making it shoppable.

Check out these excellent examples to get better acquainted with the medium.

Welcome to Portland: We Make Stuff

Early adopters of shoppable video have seen a large jump in their view count. According to YouTube’s Director of Product Management for Ads, Diya Jolly, the number of views for product-related videos has increased by 40% over the past year since they introduced their True View Cards. Meanwhile, television channel site BravoTV.com has grown its digital audience by 91%, and it’s in large part thanks to the introduction of shoppable content on their site. Since it’s quite clear that shoppable video has great potential for helping sell products and services, why then have marketers not fully adopted this medium?

If we had to venture a guess, it would simply be due to a fear of the unknown. As you can note, from the examples above, there are many ways to approach shoppable video, and they may seem technologically advanced, but it’s easier than you might think. Marketing teams may imagine the need to hire an expensive video production team all for one piece of shoppable video content. In actuality, shoppable video can be created in-house and quite easily with trackable analytics. Here’s a walkthrough on some simple approaches to creating quality shoppable content.

Creating Shoppable, Interactive Videos with Wideo

Wideo can streamline the video creation process for an affordable amount. Not to mention, analytics accompany any Wideo to monitor video views, clicked links, the length of video watched, etc. so you can measure its success.

To make a Wideo shoppable is simple. You have the option to insert call-to-action buttons, sign-up forms, or spaces for email registry. Just connect a URL to the interactive options presented in the sidebar and manipulate the copy and color until you’re satisfied. That’s it; you’ve successfully created a simple, professional shoppable video in mere minutes. The interactive video, on Wideo’s platform, is accompanied by detailed analytics, as your video begins to receive views, which will help you ultimately track a quantifiable return.

Re-use this template

Making Your video Shoppable with YouTube

If you want to make a shoppable Wideo for YouTube, there are two great options for you to choose from.

During your clip’s export, Wideo has a straight to YouTube option, which saves you the hassle of downloading the mp4 clip and uploading it yourself. On export from the Wideo platform, the interactive buttons you’ve made will cease to be clickable. Once the video is uploaded to YouTube, however, you can re-instate your buttons’ interactivity through YouTube’s annotations. Annotations allow you to pick a place on your video and hyperlink it to a URL. Line up the annotations with the buttons you made in Wideo, and you’ll have an interactive, shoppable Wideo once again.

For those who would prefer to hide their shoppable attachments more stealthily within the video, rather than display them as part of the storyline, you have another option. A cards-based annotation system, launched in March, is now offered to all advertisers on YouTube via Google Adwords. For this, your video can become shoppable without the stylistic help of the Wideo-made buttons. The cards-based annotation system provides a menu in the YouTube video player which showcases an array of interactive cards that viewers can click on. The menu is hidden from view except for an icon in the upper-right corner of the video player. Viewers can choose to view the menu alongside the video or have it disappear by clicking on the icon.

Here’s an example:

via GIPHY

Using Interactive Video on Your Website

Of course, there is much more to shoppable video than the video itself. Your shoppable video can inspire a whole new approach to how you present your offerings on your site and platforms. Burberry’s elegant display of their latest menswear collection is a great example. You’ll notice while watching the clip of the runway show that as each look appears, the still image directly below the clip changes to present that same look with purchase details.

This video marketing strategy shows great creativity while keeping with the brand’s aesthetic. Most importantly, this strategy has streamlined the Burberry experience for prospective buyers. A fully formed video marketing campaign like this one that properly incorporates a shoppable video will only increase your chances of sales success.

Conclusion

Thanks to shoppable video you can direct a viewer’s focus towards certain products or services more than ever before. By creating quality content, you’ll engage the viewer. By making it shoppable, you’ll market to them without being overly promotional.

Creating these videos in-house allows your brand to integrate the tool fully into your company’s standard digital marketing strategy which will enable you to track a quantifiable return. So whether you’re interested in shoppable video as a means of engagement, or as a sales driver, the format is the perfect blend for audiences today that are turning away from traditional ads.

Create your Shoppable Viideo

La entrada The Beginner’s Guide To Creating Shoppable Videos se publicó primero en Wideo.

Black Friday and Cyber Monday Marketing Video Templates

mngwide — Fri, 20 Nov 2015 00:00:00 +0000

Black Friday and Cyber Monday will soon usher in the biggest spending season of the year. The National Retail Federation estimates that even more shoppers will be browsing on their mobile phones, buying online, picking up in-store and opting for free shipping this year than the previous.

Start your holiday season off right with attention-grabbing Black Friday video that reaches your customers where they will be: online. Here we will highlight some templates and tools that will help your business make the most out of Black Friday and Cyber Monday 2018*.

*New Black Friday template! Check it out: Black Friday 2018 template

Special Deals and Promotions Video Templates

Garage Sale-style Video Promotion

Re-Use this Template

Sales Video for Retailers

Re-Use this Template

Fashion Collection or Lookbook Video

Re-Use this Template

Video Ad for Selling Your Car

Re-Use this Template

Sale of the Day Video

Re-Use this Template

Extras tools

New to Wideo’s templates? Check out our quick video tutorial on how to edit a template.
Call to action buttons: Make the video experience shoppable with buttons that direct viewers to your product listing or landing page.
Email entry form: Add an email entry form to increase subscribers.
Contact form: Use this form to collect leads or allow people to request more information.
Copy scenes between videos: Branding your video content is quick and easy. To save and reuse animated logo intro, just add it to your Favorite Scenes to access from any wideo.

Looking for more inspiration? Try browsing our full video template library. Don’t get lost in the Black Friday Frenzy – capitalize on it with a video that gives customers a taste of your sweetest deals and exclusive sales.

La entrada Black Friday and Cyber Monday Marketing Video Templates se publicó primero en Wideo.

How To Increase Your Ecommerce Conversion Rate Using Videos [Infographic]

mngwide — Mon, 31 Aug 2015 00:00:00 +0000

Videos are becoming an increasingly attractive solution to improve sales conversion and create brand awareness among consumers, but why aren’t more retailers using this marketing tool? Learn how you can do the same for your products online.

See our infographic below:

Embed this infographic on your site: Copy and Paste the Code Below

<a href=”https://wideo.co/blog/how-to-drive-sales-success-with-video-commerce-infographic/&utm_source=Blog&utm_medium=infographic-embed-link&utm_campaign=en-howtodrivesalessuccess”> How to Drive Sales Success with Video Commerce – Infographic by <a href=”http://www.wideo.co/&utm_source=Blog&utm_medium=infographic-bywideo&utm_campaign=en-howtodrivesalessuccess”> Wideo </a>

La entrada How To Increase Your Ecommerce Conversion Rate Using Videos [Infographic] se publicó primero en Wideo.